雅思听力 Part 3 · Shampoo Marketing Project

Questions 21-26

Choose the correct letter, A, B, or C

21 Janet says that over time, shampoo has become

A a cheaper product. B more hygienic in its effects. C a different kind of commodity.

22 What does Janet say about ‘bad hair days’?

A They really do exist. B Women worry about them more than men. C Their name is inaccurate.

23 What do Janet and Michael say about the chemicals used in shampoos?

A All shampoos contain the same chemicals. B The chemicals are believed to be dangerous. C The presence of the chemicals is rarely publicised.

24 According to Janet, printing directly onto shampoo bottles, rather than onto labels,

A costs more. B looks less attractive. C takes a lot longer.

25 With regard to environmental issues, Michael and Janet want to investigate

A the appearance of shampoo bottles. B variations in the weight of shampoo bottles. C the source of recycled plastic in shampoo bottles.

26 Michael bases his own shampoo purchase decisions on his

A loyalty to certain brands. B desire to get value for money. C willingness to try new products.

Questions 27-30

 According to the speakers, what is the main advertising focus of each of the following shampoo advertisements? Choose FOUR answers from the box and write the correct letter, A–G next to questions 27–30

A. link to relaxationA. link to relaxationAdvertising focuses

B. enviable lifestyleB. enviable lifestyle

C. natural ingredientsC. natural ingredients

D. masculine imageD. masculine image

E. product reliabilityE. product reliability

F. romantic interestF. romantic interest

G. use by celebritiesG. use by celebrities

Shampoo advertisements

27. Zing

28. Splash

29. Just go

30. Brozene

21. C

22. A

23. C

24. B

25. B

26. C

27. B

28. F

29. E

30. A